![]() It means you’re likely to think outside the box and get some creative ideas when there is some limited background noise. Ravi Mehta, the lead author, said that such noise distracts a person just enough to think broadly. The ambient noise from your neighborhood café or during a rainy evening can help you improve focus. The team also found that going beyond the 70-decibel limit may cause some negative impacts as well. Their results, published in The Journal of Consumer Research, found something so interesting.Īmbient noise of about 70 decibels improved the creative focus and performance of individuals when compared to a quieter situation of 50 decibels. Of course, the idea was to debunk several myths that linked creativity to ultimate silence. The science behind ambient noiseīack in 2012, a group of researchers set out to study the relation between noise and creativity. So, the question is this: Is ambient noise bad, after all? Well, scientific research has some answers for you. The sounds are not that intrusive but you know it’s not complete silence either. The best example would be the chatter you listen to at a coffee shop. It’s not the ear-breaking noise pollution that you hate, but it’s not near ultimate silence either. What is ambient noise?Īmbient noise refers to background noise that has a particular amount of intensity. ![]() But, is silence really the best way to creative focus? This is why people started talking about Ambient Noise. Poets, engineers and problem-solvers do spent hours in silence, waiting for the best ideas and solutions. For centuries, we’ve believed that silence is the best way to focus.
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